web. media. consulting.
By James Prokop
I am a digital marketing & media professional. I live & breathe creativity. And am committed to meeting your company’s needs.
Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to target and track many aspects including their Return on Investment (ROI) more accurately compared to other traditional marketing channels.
According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
Beyond data, process and software, it takes a mix of soft skills to effectively scope out a situation, evaluate opportunities and facilitate the implementation of recommendations. As business marketing becomes more “human” so too, must the marketers in their approach.
Take control of your digital marketing by learning how to leverage the dynamics of owned, earned and paid digital media to build long term business value.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.